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“Cleanliness is next to Godliness.”
Mahatma Gandhi,our very own Father of
the Nation was a preacher of Clean India,but unfortunately after his
death just like most of his ideals including a dream for cleaner
India got lost in time.India which is on the verge of becoming a Global Superpower soon is been rank 123rd in Cleanliness by a Global
agency.Keeping all this in his mind our Honorable Prime Minister
Shri Narendra modi launched a nation wise campaign Swachh Bharat
Abhiyan on 2nd October 2014.The Prime Minister has appealed to each
and every Indian to take part in this initiative and lay the
foundation for a cleaner India.
India is a country where more than 60%
of its total population lives in rural areas and abide by the system
and rules laid by their forefathers.They are unaware of all the
progress,be it medical science,agriculture,technology etc. and still
goes by full faith on their age old systems.When one visits a village
or any other rural part of India he can easily spot people coming and
going out of the fields with a bucket of water mostly in early
morning.This leads us to a problem of poor sanitation facilities in
our country most in rural part and its hazardous impact on the
society and the environment. The reason for around 600 million people
defacting in open everyday is the lack of awareness among them
regarding proper sanitation and thus leading to less or no
construction of toilets and lack of other hygienic amenities.Not only
men,in a country like India were women and girls are worshipped
contributes to it and are mostly the victims of its after effects
both physically and mentally and is a big hitback towards their
dignity and self respect.Even when the small Babli,who today learnt
about sanitation,use of toilets in school questions her parents
about toilets gets a rude reply from them and ask her to use the
fields like others does and thus caging her thoughts about proper
sanitation facilities too.
When one tries to look at the after
affects of improper sanitation,he/she would be astonish to find out
that in addition to creating a vile environment to live in it also
pollutes one's food and water bodies with the help of the flies the
breed on them.This strongly impacts to the health of the people
mostly the women and the kids as they have to deal with it 24*7.
The government is trying to deal with
the issue by conducting awareness program and with the help of print
and electonic media.The Tv commercial featuring Vidya Balan,speaks for
its own and the recently launch Swachh Bharat Abhiyan has made many
come forward and take the initiative forward.One of the organisation
that always supporterd this initiative and moreover was actively
involved beforehand is Hindustan Unilever Limited.HUL under its
flagship sanitation brand Domex, currently runs the Domex Toilet
Academy (DTA) programme. Domex Toilet Academy was launched on 19th
November 2013 and focusses in promoting the benefits of clean toilets
& good hygiene.The programmea also aims to build 24000 toilets by
2015 in rural areas faced with the problem of open defecation. And
moreover it has also come up with "You Click Domex Contributes"
initiative where one can bring about the change in the lives of
millions of kids, thereby showing your support for the Domex
Initiative. All one need to do is “click” on the “Contribute
Tab” on www.domex.in and Domex
will contribute Rs.5 on one's behalf to eradicate open defecation,
thereby helping kids like Babli live a dignified life.
Please be a part of the initiative an help to build a toilet for all the babli's.
